Triumph has revealed an all-new triple powered middleweight sports bike for 2024. The Daytona 660 delivers thrilling sports performance, a dynamic ride and the highest quality, capability and specification in its class.
Triumph has revealed an all-new triple powered middleweight sports bike for 2024. The Daytona 660 delivers thrilling sports performance, a dynamic ride and the highest quality, capability and specification in its class.
A major step-up in performance, capability, and technology, to match its legendary triple powered character – this is the new definitive streetfighter.
660 cc
ENGINE
95
PS PEAK POWER
69
NM PEAK TORQUE
10000
MILES SERVICE
GAME ON
Offering the perfect blend of performance, agility, and pure exhilaration — the Daytona 660 is built to take on any road.
DAYTONA 660 KEY FEATURES
TRIPLE ADVANTAGE
The perfect combination of low-down torque, thrilling top-end and unrivalled character, the Daytona’s triple delivers 95PS at 11,250rpm with a hair-raising 12,650rpm redline. And with more than 80% of its 69Nm of peak torque available from just 3,125rpm when it comes to flexibility, the Daytona 660 is at the top of its game.
PERFECT BALANCE
With a dedicated sports frame, top quality Showa 41mm USD, big-piston front forks and a Showa rear suspension unit, the Daytona delivers an easy and agile ride. The rear suspension also features remote hydraulic preload adjustment for quick set-up adjustments.
COMFORT & CONTROL
With racy clip-on bars positioned above the top yoke and pegs placed for the optimum balance of comfort and cornering clearance, the Daytona 660’s natural riding position provides the perfect balance for confident and dynamic sports riding.
ALWAYS OPTIMISED
The Daytona 660’s ride-by-wire throttle delivers instant and precise response and allows for three riding modes; Sport, Road and Rain. These adjust throttle response, as well as ABS and Traction Control settings to ensure optimum power delivery, traction and the confidence to exploit the Daytona’s thrilling potential on every ride.
Triumph - Buying Your New Daytona 660 Just Got Easier
Ticket to ride
NEW RIDER INITIATIVE
Ticket to ride
This is your opportunity as a new rider to join the Triumph family and get started on your motorcycling journey.
Triumph’s Ticket to Ride initiative offers riders who have passed their motorcycle test within the last 12 months to claim up to £500 contribution towards the purchase of selected new Triumphs.
Once you have presented your qualifying pass certificate to a dealer staff member, you will receive either:
£500 contribution on: Tiger Sport 800, Tiger Sport 660, Street Triple 765 R, Trident 660, Daytona 660, Speed Twin 900, Bonneville T100 & Scrambler 900.
£250 contribution on: Speed 400 & Scrambler 400 X.
The Ticket to Ride campaign is available at Triumph Oxford.
What is the Ticket to Ride initiative?
Ticket to Ride initiative offers riders who have passed their motorcycle test within the last 12 months to claim up to £500 contribution towards the purchase of selected new Triumphs:
£500 contribution on: Tiger Sport 800, Tiger Sport 660, Street Triple 765 R, Trident 660, Daytona 660, Speed Twin 900, Bonneville T100 & Scrambler 900.
£250 contribution on: Speed 400 & Scrambler 400 X.
Who is eligible for Ticket to Ride?
Any rider who has passed their motorcycle test within the past 12 months is eligible for the Ticket to Ride offer.
How to claim my contribution?
To claim your contribution, simply visit Triumph Oxford and present your motorcycle test pass certificate. The dealer will then deduct the contribution from the purchase price of your new qualifying Triumph.
Responsive low-down torque, thrilling mid-range, and a searing top end with a hair-raising soundtrack – the Daytona’s signature triple delivers the best of all worlds.
Clean lines, intuitive agility and focused sports handling meet thrilling triple-powered performance to deliver pure exhilaration and now with a £600 saving off the on the road price and free Triumph Shift Assist.
TERMS AND CONDITIONS
Offer valid on new Triumph Daytona 660 models ordered and registered between 01/01/2026 and 31/03/2026, or while stocks last. Up to £600 price or finance deposit contribution from Triumph Motorcycles UK Ltd applied to reduce the purchase price to £7,995. RRP previously £8,595. Available at participating UK authorised Triumph dealerships only. Subject to availability. Not redeemable for cash. On-the-road price shown includes VAT, delivery, registration, and license fees. Triumph Motorcycles UK Ltd reserves the right to amend or withdraw this offer at any time without prior notice and price may vary at dealerships.
Free Triumph Shift Assist can be used in addition to current offers, and is conditional on purchasing and registering a Triumph new model year Daytona 660, excluding special or limited editions, by 31.03.2026
With all offers, no cash, alternative accessories, goods or services are available.
Premier Bikes (Didcot) Ltd is a trading style of Premier Bikes (Didcot) Ltd who is acting as a credit broker and not a lender.
Credit is subject to status, UK residents aged 18+. Triumph TriStar
is a trading style of Santander Consumer Finance Plc, Santander House,
Station Road, Redhill, RH1 1SR
Triumph Motorcycles Ltd is a credit broker and not a lender. Triumph
Motorcycles Ltd introduces you to a dealer which acts as a credit broker
in its own right. That dealer may go on to introduce you to Santander
Consumer Finance Plc as lender. Triumph Motorcycles
Ltd will receive a payment as result of these introductions. This will
be a percentage of advance. This means the more you borrow, the more
commission we receive. Triumph Motorcycles Ltd will also receive a
payment from Santander Consumer Finance Plc to help
with the cost of promoting its products. The payments will be the same,
no matter what interest rate that you pay.
Premier Bikes (Didcot) Ltd is authorised and regulated by the Financial Conduct Authority, FRN: 684872. All finance is subject to status and income. Written quotation on request. We act as a credit broker not a lender. We work with a number of carefully selected credit providers who may be able to offer you finance for your purchase. We are only able to offer finance products from these providers.
It is our intention to provide a high level of service at all times. However, if you have reason to make a complaint about our service you should contact Premier Bikes (Didcot) Ltd at Corner House Garage, Wootton, Abingdon, England, OX13 6BS. If we are unable to resolve your complaint satisfactorily, you may be entitled to refer the matter to the Financial Ombudsman Service (FOS). Further information is available by calling the FOS on 0845 080 1800 or at www.financial-ombudsman.org.uk